Privacy Policy

1. Information We Collect

Personal Information

When you use YardLineIQ, we may collect the following personal information:

• Email address (for account creation and NFL picks delivery)
• Name (for personalized service)
• Payment information (processed securely through Stripe)
• Communication preferences

Automatically Collected Information

We automatically collect certain information when you visit our website:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent on our site
• Referral source

2. How We Use Your Information

We use your information to:

• Deliver NFL picks and predictions to subscribers
• Process payments and manage subscriptions
• Send service-related communications
• Improve our website and services
• Provide customer support
• Comply with legal obligations

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties, except:

• Service Providers: We work with trusted third-party services including Stripe (payment processing), email service providers, and analytics services
• Legal Requirements: When required by law, court order, or government regulations
• Business Transfers: In connection with any merger, sale, or transfer of our business

4. Cookies and Tracking Technologies

Cookies We Use

Our website uses cookies and similar tracking technologies to:

• Remember your preferences and login status
• Analyze website traffic and user behavior
• Provide personalized content and advertisements
• Improve website functionality

Third-Party Cookies

We use third-party services that may place cookies on your device:

• Google Analytics (GA4): For website analytics and performance monitoring. Google Analytics collects data such as your approximate geographic location (derived from your IP address), device and browser type, pages visited, and referral source. If Google Signals is enabled, Google may also provide us with aggregated, estimated demographic and interest information. This data is aggregated and used to understand and improve our audience experience. You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
• Google AdSense: For displaying relevant advertisements
• Stripe: For secure payment processing

Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

5. Google AdSense and Advertising

We use Google AdSense to display advertisements on our website. Google may use cookies and other tracking technologies to:

• Show you relevant ads based on your interests
• Measure ad performance
• Limit the number of times you see specific ads

You can opt out of personalized advertising by visiting Google's Ad Settings or by visiting www.aboutads.info.

6. Data Security

We implement appropriate security measures to protect your personal information:

• SSL encryption for data transmission
• Secure payment processing through Stripe
• Regular security updates and monitoring
• Limited access to personal information

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements

8. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request information about the data we have collected
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Opt-out: Unsubscribe from marketing communications
• Data Portability: Request a copy of your data in a portable format

9. Children's Privacy

Our services are not intended for individuals under 21 years of age. We do not knowingly collect personal information from minors. Sports betting requires users to be 21+ years old.

10. International Users

Our website is operated from the United States. If you are accessing our site from outside the US, please note that your information may be transferred to and processed in the United States.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to subscribers
• Updating the "Last Updated" date

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

13. Consent

By using our website and services, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use our services.